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Data Analyst · Mid-level · Theory

You're planning an A/B test of a new onboarding flow, and the baseline conversion is ten percent. How would you figure out how many users you need and how long the test should run?

~4 min by voice

How to approach it

They're checking whether you can plan an experiment before launch: calculate the sample size from the statistical parameters and the business goal, convert it into a duration given real traffic and seasonality, and fix the plan in advance rather than peeking at the results.

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Best with headphones · ~4 min